What is Click Rate? Click Rate is a synonym of Click Through Rate or CTR For click rate, please refer to: “Click Through Rate (CTR)” Related Posts What Is Authority Building? Authority building is the art of upping a website in the search engine’s results. Through authority building, search engines award more credibility...to a website. Search Engine Advertising (SEA) With SEA (Search Engine Advertising), text advertisements are shown in and around search results. This enables advertisers to target a high quality...audience. Ad Position (definition) The ad position is the order in which an advertisement appears on the search engine results pages.