Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Learn how to use Google’s URL builder to track your online advertising campaigns. Includes a downloadable Google Analytics URL Builder Tracking Spreadsheet.
Google’s URL builder is a powerful, free, and handy tool to track on- and offline media feeding your website. It is designed to work seamlessly with Google Analytics, but can also work with other tracking systems, such as Adobe SiteCatalyst.
An AB-test compares the results from one media component with another and is commonly used to for conversion optimization.