List of Countries (keyword list)

A cleaned up and optimized list of countries as keywords for AdWords and Bing

The following list of countries is very effective to optimize SEM campaigns on AdWords and Bing. I use them standard as a high-level negative keyword list, so ads won’t show on any searches containing irrelevant countries. The country keywords are optimised for maximum effectiveness (e.g. “The Netherlands” is shortened to “Netherlands”, various ways of spelling USA, Commonwealth countries, etc.).

Still, have a quick look at them before you use them as a broad keyword list. For example, you don’t want to accidentally block “brazil” if you are promoting a waxing parlour, bossa nova music, or flip-flops.

You can download this Keyword list of Countries (csv) here, or copy the list of countries below:




“america”
“british”
“england”
“Germany”
“great britain”
“in usa”
“Ireland”
“Italy”
“Korea”
“Poland”
“scotland”
“scottish”
“Spain”
“Thailand”
“Togo”
“wales”
“welsh”
Afghanistan
Albania
Algeria
Andorra
Angola
Antigua
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bissau
Bolivia
Bosnia
Botswana
Brazil
Brunei
Bulgaria
Burkina
Burma
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Central African Rep

Chad
Chile
China
Colombia
Comoros
Congo
Costa Rica
Croatia
Cuba
Cyprus
Czech
Denmark
Djibouti
Dominica
Timor
Ecuador
Egypt
El Salvador
Emirate
Eritrea
Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
Georgia
Ghana
Great Britain
Greece
Grenada
Grenadines
Guatemala
Guinea
Guyana
Haiti
Herzegovina
Honduras
Hungary
Iceland
India
Indonesia
Iran
Iraq
Israel
Ivory Coast
Jamaica
Japan
Jordan
Kazakhstan
Kenya

Kiribati
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall
Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Palau
Panama
Papua
Paraguay
Peru
Philippines
Portugal
Qatar
Romania

Russia
Rwanda
Samoa
San Marino
Sao Tome
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon
Somalia
South Africa
South Sudan
Sri Lanka
Kitts
St Lucia
Santa Lucia
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Tobago
Tonga
Trinidad
Tunisia
Turkey
Turkmenistan
Tuvalu
Uganda
Ukraine
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

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