A keyword analysis a SWOT-analysis for SEO and PPC professionals. It provides insight into the volume, competition and expected results of keywords.
Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Find out what makes AdWords better than AdCenter and why all online advertisers should at the very least be using Google AdWords.
The Google Search Network shows AdWords advertisements on webpages that use Google to show search results.
Google makes a lot of money on AdWords. But what are they really earning on PPC advertising? Wordstream has made an educated guess, shown in this infographic.
AdWords MCCs are quite often used to share an AdWords-account with SEA-agencies. It allows business to provide insight and access without transferring ownership or billing information.