For information on Retargeting, please visit “Remarketing“.
What Are Negative Keywords? Negative keywords, or "negatives", are keywords or phrases that you don't want your advertisements to be associated with.
KPI (Key Performance Indicator) Measuring campaign KPIs is an excellent way to determine the effectivity of your campaigns and media. Read all about KPI's here.
SEO Sandbox (definition) When a search engine suspects that a website is less credible, the website can be “parked” in a virtual testing area, called a sandbox.