SERP (Search Engine Results Page)
What is a SERP?
The SERP (Search Engine Results Page) is the page shown after performing a search. It usually shows a list of relevant web pages, as well as advertisements.
Search engines, such as Bing and Google, continually change and tweak their algorythms. This affects the way search results are shown. In recent years, many additional functionalities have been added to the SERP (Search Engine Results Page), resulting in the popular blended search.
Examples of additions on the SERP (Search Engine Results Page) are:
- Google Maps
- Google Shopping
- Sports results
- Contact information
- Reviews
- etc.
