What is a SERP?

The SERP (Search Engine Results Page) is the web page shown after performing a search. It usually shows a list of relevant web pages, as well as advertisements.

Search engines, such as Bing and Google, continually change and tweak their algorithms. This affects the way search results are shown. In recent years, many additional functionalities have been added to the SERP, resulting in the popular blended search.

Examples of additions on the SERP are:

  • Google Maps
  • Google Shopping
  • Sports results
  • Contact information
  • Reviews
  • etc.

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