Google Zeitgeist Canada 2011
Google Zeitgeist Canada 2011 provides insight into various Canadian top 10's of most popular searches, people and products.
read moreAB-test (definition)
What is an AB-test? An AB-test is also known as a split test: a critical and essential marketing activity. An AB-test compares the results from one media component with another and is commonly used within PPC advertising. An AB-test can be performed for a large range of media components, including: ad versions ad propositions buttons landing pages PPC campaign settings email subject lines etc. Due to the many opportunities for measuring effectiveness, an AB-test is a widely used within PPC marketing. However, an AB-test is also often used within email marketing,...
read moreROAS (Return On Advertising Spending)
What is ROAS (Return Of Advertising Spending)? The ROAS (Return On Advertisement Spending) is a KPI (Key Performance Indicator) that is used to determine media effectiveness. It can be calculated for online and offline media campaigns. ROAS can also focus on campaign elements such as Google AdWords Ad Groups or even individual keywords within PPC advertising. Calculating the ROAS allows online marketeers to see whether their advertising budget generates sufficient revenue. It also allows search engine advertising professionals to tweak their PPC campaigns and maximize advertising...
read moreKPI (Key Performance Indicator)
What is a KPI (Key Performance Indicator)? A KPI (Key Performance Indicator) is a number or percentage that shows the performance or results of an online marketing campaign, a website, a/b-test, advertisement, form or pretty much any element of an online campaign or website. Measuring campaign KPI’s (Key Performance Indicator) is an excellent way to determine the effectivity of your campaigns and media. A good KPI (Key performance Indicator) should be: Measurable Comparable Actionable Examples of KPI’s (Key Performance Indicators) are: Bounce rate...
read moreCPA (Cost Per Action)
The definition of CPA The CPA (Cost Per Action) is the average amount of advertising expenditure that is needed to generate an action. An action can be a sale, but can also refer to soft conversions such as a: New lead Sent contact form Software download Click on an advertisement Visit with a minimum amount of visited pages Visit to the Contact-page Facebook-Like Download of a white paper Visit to any key webpage Start of the sales funnel Referral to a 3rd party (send-a-friend) Printed page Return visit Non-bounce visitor etc. This KPI (Key Performance Indicator) allows...
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