Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Learn how to use Google’s URL builder to track your online advertising campaigns. Includes a downloadable Google Analytics URL Builder Tracking Spreadsheet.
Google’s URL builder is a powerful, free, and handy tool to track on- and offline media feeding your website. It is designed to work seamlessly with Google Analytics, but can also work with other tracking systems, such as Adobe SiteCatalyst.
Google Zeitgeist Canada 2011 provides insight into various Canadian top 10’s of most popular searches, people and products.
An AB-test compares the results from one media component with another and is commonly used to for conversion optimization.