What is link building?

Posted on Apr 28, 2012 in SEM Glossary | 5 comments

Linkbuilding is part of SEO authority building and allows websites to gain higher rankings in the search engine results pages (SERPs).

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What is link bait?

Posted on Apr 26, 2012 in SEM Glossary | 0 comments

Link bait is a piece of contant that generates a lot of inbound links, likes, retweets, pins, et cetera. It's a very effective way of search engine optimization (SEO).

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What is Google Search Network?

Posted on Apr 24, 2012 in SEM Glossary | 0 comments

The Google Search Network shows AdWords advertisements on webpages that use Google to show search results.

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What Is A Keyword Analysis (& why do I need it)?

Posted on Apr 19, 2012 in SEM Glossary | Comments Off

A keyword analysis a SWOT-analysis for SEO and PPC professionals. It provides insight into the volume, competition and expected results of keywords.

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Google Webmaster Tools (definition)

Posted on Mar 27, 2012 in SEM Glossary | 0 comments

Google Webmaster Tools is a popular, free SEO-tool. The direct tie-in with Google provides valuable data that can't be found elsewhere.

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