Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Learn how to use Google’s URL builder to track your online advertising campaigns. Includes a downloadable Google Analytics URL Builder Tracking Spreadsheet.
An AB-test compares the results from one media component with another and is commonly used to for conversion optimization.
ROAS (Return On Advertisement Spending) is a KPI (Key Performance Indicator) that is used to determine media effectiveness.
Measuring campaign KPIs is an excellent way to determine the effectivity of your campaigns and media. Read all about KPI’s here.