What are Organic Search Results?
Organic search results are the webpages that are typically shown on the left side of a SERP (Search Engine Results Page). The search engine does not get paid for showing the webpages in the organic search results, or when people click on the links.
The order in which web pages appear in the organic search results is determined by the search engine’s algorithm. Search engines use a complicated ‘formula’, with a LOT of variables, to determine the relevancy of a webpage to a search query.
Within blended search, organic search results can appear in many ways, including:
- Search results on Google Maps
- Videos (YouTube)
- Results of hockey games
It is very profitable to appear high in the organic search results, as it can drive a lot of traffic to a website, without any advertising cost. In order to achieve this, companies hire an SEO agency of freelancer to ensure high ranking on profitable search phrases.
So what are non-organic search results?
The counterpart of organic search results are the search engine advertising results. In Google, they usually appear on the top and the right hand side of the SERPs and the organic search results. They have a beige background and are accompanied by the word ‘advertisement’.
To appear in these search results, companies do have to pay through a PPC advertising program, such as Google AdWords.