What is an Ad Position?

The ad position is the order in which a Google AdWords (or other search advertising) advertisement appears in the SERPs. The highest ranking advertisement shows up on top followed by the next in line, and so on. The lower the number, the higher it shows in the results. Usually, the top 2 or 3 positions are shown before the organic search results.

Calculating the ad position

The ad position is determined by the maximum bid price per click (max. CPC), multiplied bij the CTR (Click Through Rate) or (in the case of Google AdWords) a combined Quality Score (QS).

Related marketing articles:

  • PPC Advertising servicesCPC (definition) CPC stands for Cost Per Click. It's the price an advertiser has to pay for a click on an advertisement from an online advertising network.
  • PPC Advertising servicesImpressions (definition) All about impressions, and why you should never run a campaign on them.
  • CTR (definition)CTR (definition) CTR stands for Click Through Rate. CTR is the number of times your ads have been clicked on, divided by the times they have been shown.

Pin It on Pinterest