What Is Google AdWords? - Definition and Advantages

Google Adwords is Google’s PPC ad network that allows advertisers to show ads to potential clients when they are looking for their products or services.

What is Google AdWords?

The definition of Google AdWords:

Google Adwords is Google’s PPC advertising network that allows advertisers to show their text and banner advertisements, based on consumers’ search keywords and relevant keywords on web pages.

Why is Google AdWords so profitable?

Search advertising (SEM) provides opportunities for very cost-efficient online advertising, because:

  • Advertisements are shown in relation to actual searches,
  • Advertisements are shown at the exact moment when consumers are looking for a product or service,
  • Consumers that are looking for a product or service are already low in the buying funnel. Such visitors are very likely to lead to a sale,
  • Continuous testing and tweaking leads to substantial yield increase.

Google AdWords professionals have a vast amount of tools and best practices at their disposal to optimize their PPC campaigns. Constant optimization creates a long-term cost-effective online advertising campaign, increases the reach and improves upon the results.

Another big advantage from Google AdWords is that it ties in seamlessly with Google Analytics. This provides advertisers great insight into the results of their search advertising campaigns (including conversion attribution, demographic information, etc.). Sem experts use this data in order to improve the results of their AdWords campaigns.

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