What is SEO (Search Engine Optimization)?

SEO, or Search Engine Optimization is a field of online marketing that focuses on tweaking websites in order to:

SEO is more than technical implementation. SEO professionals have to cover various topics, including:

  • Keyword analysis
  • SEO copywriting
  • Technical optimization (e.g. code, server, etc.)
  • Authority building (incl. press releases, link bait, etc.)
  • Internal and external link profiling

Due to the many and frequent advances in the field, a periodical SEO audit by search engine optimization professionals is recommended.


Searchify provides free SEO Audits.

Due to the frequent changes in SEO, a periodical SEO audit is highly recommended.

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CPA (definition) CPA stands for Cost Per Action. It is the average amount of advertising expenditure that is needed to generate an action.

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