Use these marketing management tips to fine-tune your marketing department and increase leads, sales, revenue, and profit.
HiPPO stands for Highest Paid Persons Opinion, referring to the biased and influential opinion of high-ranking people. Learn how to deal with it.
Do you see Donald Trump-related messages in your Analytics Data? Then you’ve been the victim of a new kind of referral spam. Learn more!
Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Learn how to use Google’s URL builder to track your online advertising campaigns. Includes a downloadable Google Analytics URL Builder Tracking Spreadsheet.
Google’s URL builder is a powerful, free, and handy tool to track on- and offline media feeding your website. It is designed to work seamlessly with Google Analytics, but can also work with other tracking systems, such as Adobe SiteCatalyst.