Google’s URL builder is a powerful, free, and handy tool to track on- and offline media feeding your website. It is designed to work seamlessly with Google Analytics, but can also work with other tracking systems, such as Adobe SiteCatalyst.
Google Zeitgeist Canada 2011 provides insight into various Canadian top 10’s of most popular searches, people and products.
An AB-test compares the results from one media component with another and is commonly used to for conversion optimization.
ROAS (Return On Advertisement Spending) is a KPI (Key Performance Indicator) that is used to determine media effectiveness.
Measuring campaign KPIs is an excellent way to determine the effectivity of your campaigns and media. Read all about KPI’s here.
CPA stands for Cost Per Action. It is the average amount of advertising expenditure that is needed to generate an action.