Google makes a lot of money on AdWords. But what are they really earning on PPC advertising? Wordstream has made an educated guess, shown in this infographic.
AdWords MCCs are used to share an AdWords-account with marketing agencies. It allows business to provide insight and access without transferring ownership or billing information.
An AB-test compares the results from one media component with another and is commonly used to for conversion optimization.
The SERP (Search Engine Results Page) is the web page shown after performing a search. It usually shows a list of relevant web pages, as well as advertisements.
With SEA (Search Engine Advertising), text advertisements are shown in and around search results. This enables advertisers to target a high quality audience.
Remarketing (a.k.a. retargeting) is an online marketing technique that enables advertisers to reach out to visitors who already visited a website.