The Definition of CPC (Cost-Per-Click)

The CPC (Cost Per Click) is the price an advertiser has to pay for a click on an advertisement.

The definition of CPC

CPC stands for Cost Per ClickIt’s the price an advertiser has to pay for a click on an advertisement shown by an online advertising network (e.g. Google AdWords).

When managing a PPC campaign, a search engine professional usually has the possibility to set a maximum CPC. This will be the maximum price that will be charged for a click on his advertisement, and usually determines the final ad position of the advertisement, together with the combined quality score for the advertisement and keyword combination.


Related marketing articles:

  • PPC Advertising servicesImpressions (definition) All about impressions, and why you should never run a campaign on them.
  • PPC Advertising servicesPPC Advertising (definition) PPC (Pay Per Click) advertising is a way of online advertising where the advertiser can set the maximum amount spent per click.
  • CTR (definition)CTR (definition) CTR stands for Click Through Rate. CTR is the number of times your ads have been clicked on, divided by the times they have been shown.

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