The Definition Of Keywords
Keywords are the words or phrases that consumers type in search engines (in this case, also referred to as queries). They are also the words or phrases that search engine marketers use to target their advertisements.
Keywords can have different match types, specifying how narrow or broad the connection to the search query should be.
In order to start any search engine marketing activity, a thorough keyword analysis is extremely important to:
- Investigate which searches generate leads or sales
- Analyse the competition on various keywords
- Look into synonyms and different ways of spelling
- Check which keywords should be avoided in order to run a successful search marketing campaign.