The Definition Of Keywords

Keywords are the words or phrases that consumers type in search engines (in this case, also referred to as queries). They are also the words or phrases that search engine marketers use to target their advertisements.

Keywords can have different match types, specifying how narrow or broad the connection to the search query should be.

In order to start any search engine marketing activity, a thorough keyword analysis is extremely important to:

  • Investigate which searches generate leads or sales
  • Analyse the competition on various keywords
  • Look into synonyms and different ways of spelling
  • Check which keywords should be avoided in order to run a successful search marketing campaign.

Related marketing articles:

  • What is a  Keyword Analysis (& why do I need one)?What is a Keyword Analysis (& why do I need one)? A keyword analysis a SWOT-analysis for SEO and PPC professionals. It provides insight into the volume, competition and expected results of keywords.
  • PPC Advertising servicesMatch Type (definition) The match type defines as to which extend a keyword or phrase within a PPC campaign should trigger an impression. Do you use Modified Broad Match?
  • CTR (definition)CTR (definition) CTR stands for Click Through Rate. CTR is the number of times your ads have been clicked on, divided by the times they have been shown.

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