Search Engine Marketing (SEM) BlogA blog about SEM, SEO, PPC, web analytics and other things regarding digital marketing
Use these marketing management tips to fine-tune your marketing department and increase leads, sales, revenue, and profit.
HiPPO stands for Highest Paid Persons Opinion, referring to the biased and influential opinion of high-ranking people. Learn how to deal with it.
Digital Brand Strategy: A Case Study Of A Failed Corporate Brand Strategy
A comprehensive keyword list of all countries of the world, for use in AdWords and Bing.
Do you see Donald Trump-related messages in your Analytics Data? Then you’ve been the victim of a new kind of referral spam. Learn more!
So what’s going on? Why are so many organizations burning barrels of cash on ineffective brand advertising? What are the results of brand advertising campaigns? And what are the most effective ways to promote a brand online? Let’s have a look. Contents of this article...
A keyword analysis a SWOT-analysis for SEO and PPC professionals. It provides insight into the volume, competition and expected results of keywords.
Remember the old days of digital marketing - before programmatic buying and SEM? Display advertising was easy and just like any kind of offline advertising. But as technology got more advanced and publishers needed to squeeze every dollar out of their ad inventory,...
A list of countries that you can use as keywords for SEO/PPC, often used as negative keywords to avoid targeting any searches with irrelevant countries.
Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.