Performance Marketing BlogA blog about SEM, SEO, PPC, web analytics and other topics related to digital performance marketing.
HiPPO stands for Highest Paid Persons Opinion, referring to the biased and influential opinion of high-ranking people. Learn how to deal with it.
Digital Brand Strategy: A Case Study Of A Failed Corporate Brand Strategy
A comprehensive keyword list of all countries of the world, for use in AdWords and Bing. Includes a downloadable csv.
Do you see Donald Trump-related messages in your Analytics Data? Then you’ve been the victim of a new kind of referral spam. Learn more!
Are you making a profit from brand advertising, or are you wasting money? Many organizations engage in brand promotion campaigns which were a complete waste of advertising budget. Learn from their mistakes.
A keyword analysis a SWOT-analysis for SEO and PPC professionals. It provides insight into the volume, competition and expected results of keywords.
Programmatic Advertising is a highly automated and flexible form of online advertising, where supply and demand are optimized using advanced algorithms.
A list of countries that you can use as keywords for SEO/PPC, often used as negative keywords to avoid targeting any searches with irrelevant countries.
Choosing the right marketing KPI is arguably the most important factor in any successful marketing channel. Here’s a look beyond PPC, CPM and CPA.
Google Webmaster Tools is a popular, free SEO-tool. The direct tie-in with Google provides valuable data that can’t be found elsewhere.