Performance Marketing Blog

A blog about SEM, SEO, PPC, web analytics and other topics related to digital performance marketing.
Brand Advertising: Are You Wasting Your Budget?

Brand Advertising: Are You Wasting Your Budget?

Are you making a profit from brand advertising, or are you wasting money? Many organizations engage in brand promotion campaigns which were a complete waste of advertising budget. Learn from their mistakes.

What is Google Search Console?

What is Google Search Console?

Google Webmaster Tools is a popular, free SEO-tool. The direct tie-in with Google provides valuable data that can’t be found elsewhere.

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