Authority Building: An SEO Necessity
Authority building is the art of boosting a website wihin the search engine results pages.
Through authority building, search engines award more credibility to a website. This allows websites to appear on higher positions and more often within search results. This allows websites to attract more visitors, leads and sales, without advertising costs.
Authority building creates focus
Authority building also serves to focus on keywords that are important to search engine optimization (SEO). Search engines use the anchor text from back links to determine the website’s topic. Adding the right keyword mix on strategic webpages on the internet will boost the ranking on well-performing keywords. That’s why a thorough keyword analysis always precedes authority building.
Authority building is often performed in combination with SEO copywriting. SEO copywriting ensures that pages are shown with fitting search terms, authority building ensures that the website appears higher in the SERPs.
The importance of back links
The main goal of authority building is to gather high-quality back links to a website. The more quality back links point to a website (or webpage), the higher the authority of the website.
Authority Building Techniques
Examples of authority building techniques are:
- SEO-oriented social media
- Commenting (and comment spamming)
- “Embedded linking”
- Link exchange
- Referral networks
- Booster sites
- Link “packages”
- Buying high credibility domain names
- SEO public relations
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