What is an Ad Position?

The ad position is the order in which a Google AdWords (or other search advertising) advertisement appears in the SERPs. The highest ranking advertisement shows up on top followed by the next in line, and so on. The lower the number, the higher it shows in the results. Usually, the top 2 or 3 positions are shown before the organic search results.

Calculating the ad position

The ad position is determined by the maximum bid price per click (max. CPC), multiplied bij the CTR (Click Through Rate) or (in the case of Google AdWords) a combined Quality Score (QS).

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